Brand & Identity
Naming, logo systems, colour and type, voice and the guidelines that keep it all honest. A brand that still looks sharp the tenth time you see it.
A creative & marketing studio for Australian brands with something worth saying.
We grow hardy brands the way saltbush grows — built for the conditions, beautiful up close, and tough enough to last. Strategy, design and media under one coastal roof.
We're a small studio by design, so the people who pitch the work are the people who make it. Pick a single capability or the full mix.
Naming, logo systems, colour and type, voice and the guidelines that keep it all honest. A brand that still looks sharp the tenth time you see it.
Websites and landing pages that load fast, read clearly and actually convert. Designed in-house, built clean, easy for your team to keep updating.
Organic content people stop for. We plan the calendar, shoot the work and write captions that sound like a human — not a brand manual.
Meta, Google and TikTok campaigns measured on the numbers that pay the bills. Tight creative, honest reporting, optimised week on week.
Photography, short-form video and copy, produced on location up and down the coast. One shoot, a season of content, all on-brand.
Positioning, audience and the plan that ties it together — so every dollar and every post is pulling in the same direction.
No bloated retainers, no jargon, no surprises. Four straightforward stages that keep good work moving and everyone in the loop.
We dig into your market, your customers and what's actually working before we touch a pixel. Clear brief, agreed scope, fixed price.
Strategy and creative directions you can react to early. We'd rather show you something rough on Tuesday than something polished and wrong in a month.
We design, build, shoot and write — then sweat the details most studios skip, because that's where the difference lives.
We launch, watch the numbers and keep tuning. The plan is a living thing, not a deck that gathers dust in a folder.
A snapshot of recent engagements across hospitality, wellness, retail and tourism — the industries we know best on the east coast.
Full rebrand and booking site for a Byron clifftop restaurant. New identity, menu system and a site built to fill quiet midweek covers.
Paid social and content engine for a natural skincare label. Steady creative testing turned a stop-start launch into reliable monthly growth.
Brand identity and a season of photo and video for a Northern Rivers eco-tour operator. One shoot, a full year of on-brand content.
Positioning and a new online store for a homewares maker moving from market stall to national shipping. Clear story, clean checkout.
Saltbush is a tight team of strategists, designers and makers working out of Byron Bay. We started the studio because too much marketing is loud, generic and forgettable — and the brands we love are none of those things.
We named ourselves after the plant that thrives where little else will: hardy, useful and unmistakably Australian. That's the kind of brand we like to build. We keep the team small so the work stays personal, we say what we mean, and we treat your budget like it's ours.
Tell us what you're building. We reply to every genuine enquiry within two business days — no call centres, no chatbots, just the people who'll actually do the work.
hello@saltbushmarketing.com